July 14, 2008

Dinner at el Bulli: Getting There (Part 1 of 3)

In mid-November of last year I was sitting at this iMac in the Long Beach barrio when the email from Luis Garcia arrived:

If you wish we have an option to please your reservation request on

Wednesday June 18th of 2008, table for 4 people at 7.30 p.m. under the name:

MICHAEL BUITRÓN

Ferran Adrià will prepare a personalized tasting menu. You will try many different elaborations and it means many different products. It is very important for his confection to know in advance if some problem exists, like allergies or any other product that we could not include for anyone of you.

I wait your news to fix the option and also with regard to this question to fix all the details at your reservation.

I also ask you to give us a direct phone number to contact you, if necessary, during your time in our area.

Sincerely yours,

Luis Garcia

ElBullirestaurant
Cala Montjoi - 17480 Roses

I felt like I had been hit in the head with a wet sack of cement. I read it several times, trying to make sense of the Babelfish English. Slowly, it began to sink in.

It was an email with consequences. Not an ordinary confirmation of a restaurant reservation, this was an offer to dine at el Bulli, reported to be the best restaurant in the world. A casa on Spain’s Costa Brava, miles from the closest city, open six months of the year and offering only one seating a night. Nearly a half a million requests come in and only a lucky few (about 8,000 folks) are offered a seat.

Robert was on the other side of the room on his laptop. “What are you doing June 18?” I asked.

For Robert—along with Logan, Diane, and myself—it meant a great opportunity along with an enormous commitment: The adjusting of schedules, flying from LAX to BCN, hotels in Barcelona, a rental car, the drive to Roses, another hotel, and of course the cost of the food, wine, tax and tip. And all this has to take place at a time when the value of American currency falls somewhere between the stuff that comes with a Monopoly board and a sack of magic beans. This would not dinner out with friends but a gastronomic version of a Camino de Santiago de Compostela pilgrimage.

Over the next few days I will be posting my el Bulli experience (in three parts). This post is the lead-up—how we got there. Next will come a blow-by-blow description of the meal with pictures, and last will be my thoughts on Ferran Adrià’s praxis and my encounter with his work.

Being a nominal foodie (the nominal part being more attributable to poverty than to desire) I had heard of el Bulli and the cuisine referred to as molecular gastronomy. Last summer I attended Documenta 12 where curators Roger M. Buergel and Ruth Noack included el Bulli in the map of the exhibition spaces, calling it “Pavillion G.” Fifty lucky visitors to Kassel were randomly selected to receive coveted dinner reservations, though the recipients had to pick up their own tab.

To my knowledge it was the first time a chef was included as an artist for an art exhibition. In the world of art, curators have shown a penchant for expanding the umbrella of art, including individuals who make their living in other métiers, most notably film, fashion, and architecture. At the same time artists have shown an interest in food and dining. In the late 60’s Allen Ruppersberg operated Al’s Diner here in L.A., serving artistic delights like “A Small Dish of Pine Cones and a Cookie” or “Toast and Leaves.” A couple of years later in SoHo Gordon Matta-Clark opened Food and served a bit more substantial fare. So the inclusion of Adrià in Documenta may have elicited some surprise—but no shock—from the popular and art press.

There were times at Documenta when I pricked up my ears, like the itinerant gambler listening for the hoots and hollers of a craps table with hot dice. I was hoping at least for the vicarious pleasure of spotting the secret shopper as she bestowed el Bulli reservations on some lucky art viewer. It didn’t happen, though I did send in my request to visit Pavilion G on the appointed day.

Ferran~ Gracias para tu cocina, ~Michael
I expect this post may generate a few comments asking for some advice in obtaining a reservation. The gastronomic message boards are rife with tales of folks unable to snag a seat after years and years of requests. My only advice are the same as any Zen Master will give when teaching you how to conduct every waking moment of your life:
- Follow instructions
- Be polite (this includes humility and appreciation)
- Be flexible
- Speak honestly and with our own voice
When the hoped-for email from Luis Garcia eventually arrives, you’ll the have to go about making the logistical arrangements that will get you washed, pressed, and hungry at el Bulli’s gates in Cala Montjoi. Below are a few general recommendations that helped make it a better experience for all.

On the topic inviting companions to el Bulli, may I suggest offering the extra chairs to people you truly enjoy spending time with who also possess a sense of adventure. As an example, let’s say you happened to be invited to a private meeting with the Pope, and you can bring a friend. You probably wouldn’t want to invite Richard Dawkins just to impress him, since both you and Herr Ratzinger would have a prickly time. Likewise all would be uncomfortable if you brought along your parish priest—since everyone would be forced to be on his or her artificially best behavior.

A night or two in Barcelona helps to adjust to the time zone, as well as sample some other avenues of Catalan cuisine (more in another post). The train is a possibility to Figures (but not Roses) so renting a car seemed more convenient for the four of us. We also were able to make a day trip to the home of Dalí in Port Lligat (yet another post).

If France were California then Roses would be Ensenada. The primary language on the street seemed to be French, followed by Catalan, Spanish, then English. The town reminded me of my misspent youth in Santa Barbara, before Hollywood’s filthy lucre drove out the regular people. We stayed at the Prestige Coral Platja Hotel, which can be reserved on line with some maneuvering. A short walk down the boardwalk we watched the sun set and had a lovely meal of local fishes, bivalves and cephalopods with a Catalan white picked out by Logan and our waiter. It was on the ground floor of the Mar y Sol (another Prestige hotel) overlooking the bay.

The morning of our el Bulli reservation we ate a light breakfast at the hotel’s buffet before driving out to the Casa Museu Salvado Dalí in Port Lligat. It became plainly obvious why everyone recommends taking a taxi out to the restaurant. The roads bear little resemblance to the markings on Google Maps, and treacherous acquires a whole new meaning on a curvy dirt road (without a railing) and the azure Mediterranean surf crashing a hundred feet below. Back in Roses later that afternoon we cooled our dusty throats with a gelato, then ambled back to our chambers for a little siesta.

As we dressed for dinner Robert told me that he was nervous; not that the restaurant wouldn’t live up to seven months of building expectations, but that somehow he wouldn’t be up for the task ahead. Like a trip to Santiago de Compostela, the last few meters are done on one’s hands and knees.

Beforehand the front desk hired us a driver who was well acquainted with the roads and knew how long it would take. We asked to arrive a little early so we could take in the beach at Cala Montjoi, but it was a hike down from the gates at el Bulli, something we weren’t dressed for. This gave us the opportunity to watch the other pilgrims as they arrived from various far-flung corners of the first world. We took our pictures by the sign, evidence of us having made it thus far.

Evidence: Diane photographs Logan photographing Robert (l) and Michael
Diane at the Gate


Part 2: The Experience

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25 comments:

  1. Reservations for 2009 should be sent on the second Sunday in October. Leave a comment if you plan to make a reservation, and stop back to let me know if you got in!

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  2. I will be trying for reservations. So its not s certain date you send in for reservations but the second sunday ? so Oct 12 this year ? I had heard the 14th as well any chance if you could let me know which is the right date to ask thanks

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  3. Last year it was the Sunday one week after the season ended. That would be the 12th of October this year:
    http://www.elbulli.com/reservas/index.php?lang=en
    Good Luck!

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  4. Hello Michael!! Could you tell me at what time of the day did you sent the email that sunday, maybe at 12'00 pm?? just one email is enough? I've been trying for so many years that it would be nice to make it right at last... thank you!!!

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  5. I can't remember the time of day I sent mine in, though due to the nine-hour time difference between European Central Standard Time and Los Angeles, it was probably around noon.

    Remember you are writing to someone who reads English as a second or third language so avoiding the vernacular and making sure your spelling and grammar are correct wouldn't hurt.

    :-)

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  6. I asked and got the following response:

    Apreciados Señores,

    We do not take reservations for 2009 at this moment. You can send your request in mid October of 2008 to bulli@elbulli.com as we never start the management until we have finished the season before.

    October 14th-15-16th will be the first moment (there is not an exactly one to give the same option to the most possible of requests).

    We must remark you that our season 2009 will start on June 16th and will finish on December 20th.

    See our 2009 calendar at www.elbulli.com (see reservations)

    2009 Season - Open from June 16th to December 20th

    Only dinner service 7.30 – 9.30 p.m. except on some Saturdays of September-October-November and December that we will be open for lunch (1.00 – 2.30 p.m.) and closed for dinner.

    normally Monday and Tuesday closed

    SEE EXCEPTIONS OF OUR 2009 CALENDAR AT www.elbulli.com (see reservations)

    Thank you for your interest.

    Sincerely,
    Luis Garcia
    ElBullirestaurant
    Cala Montjoi - 17480 Roses
    Tel. +34 972 15 04 57
    Fax. +34 972 15 07 17
    E-mail: bulli@elbulli.com
    Web: www.elbulli.com

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  7. What was the cost per person?

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  8. That's hard to say. The four of us split the check, one non-drinker, two bought cookbooks. The US dollar fluctuates in relation to the Euro; when we went it was like paying with confederate scrip. You also have to figure in the cost of getting to an isolated cove on the Costa Brava, which is no small task. I would say that food, wine, tax, and tip were a little over $400 per person; prices may vary depending on what you drink.

    If you already have the means to go to Europe, the money for el Bulli can be easily had by coming down a star or two at the hotels where you stay...or other creative measures. The correct question is, is it worth it. To that I'd answer, every penny!

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  9. This comment has been removed by a blog administrator.

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  10. This comment has been removed by the author.

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  11. Just put my request in.... Wish me luck!

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  12. Hey Mister Buitron,





    You must have had 100’s of emails like this but after reading parts of your blog I couldn’t reist to write you this mail

    Can you please tell me exactly how to set up an email for El Bulli or tell me you secret how to get in ;-)

    I’ve been patience and I have been writing an email, on the 15th of October, for the last 3 years …but no luck…

    There must have been something wrong with my English maybe? and yes, I have been very polite to the guys at El Bulli.

    Please help…

    I will reward you with Belgian cook books or something or what is your price ;-)



    Thanks in advance for your help





    Kind regards,

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  13. I tried to lay it out in this post fairly clearly. My feeling is that if you write in English as a second language, you're in a better position, because many English speakers use the vernacular and strange idiomatic expressions that make their typing difficult to understand.

    No guarantees, but here are my recommendations:

    1. Keep it simple and direct. This is actually the last step. Write out your request, then edit it for simplicity, clarity, and succinctness.

    2. Try to be as open as possible. Folks who request a Saturday in June are less likely to get in than someone who is wide open to any date. Since I was still in school when I went, I requested any day from June to the end of their season.

    3. Put something personal in there. I had gone to Documenta 12 in Kassel where Ferran was picked as one of the artists for the exhibition. I told Luis Garcia (who I addressed my mail to--he's the one who has to deal with the reservations) that I saw the entire show EXCEPT for "Pavillion G" which is what el Bulli was called in conjunction with the show. I also mentioned I was an artist graduating from school, and a dinner at el Bulli would be a very special and memorable way for me to celebrate the accomplishment with my friends.

    I hope this helps, and good luck!!

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  14. I GOT IN FOR OCTOBER 2009!!!!! Thanks for the insight Michael!

    -Anony Mous

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  15. Congratulations!!! I look forward to vicariously experiencing next year's menu through your updates and posts!
    Bon Appétit!

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  16. Dear Mister Buitron,

    Is it ever possible to get a reservation for the same year that you are applying?

    I know that it is very unlikely that anyone would cancel but it is true that you can only send a reservation request in mid October the year before?When did you send of your request?

    Many thanks for your help,

    Fille

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  17. Fille~

    Once the season ended, they take reservation requests for a few days. In 2007 when I sent my request in, it was on October 13. In 2008 it was mid-October starting October 14; in 2009 it will be sometime after the season ends on December 20.

    The requests are divided in half between those coming from Spain and reservations from other countries. Half are given to return visitors and half are set aside for people who have never been before. Last year two million people made requests for a restaurant that can seat about 50 a night and that's open only 160 days a year. This is my way of saying that even if you do everything right, your chances are still slim.

    For those people who receive a reservation, they must confirm a week in advance, so any cancellations would be made available a week before that date.

    It is very unlikely for people to cancel, but if you plan to be in the area (from Barcelona to the Costa Brava) during their 2009 season (mid-June to mid-December) you could send Luis Garcia a polite email with the word Cancellation in the subject line one week before the time you will be in the area. You should provide him with a local number so he can contact you.

    I hope this helps, and good luck!

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  18. Hello,

    I know this is probably a waste of time but if anyone out there has a reservation for El Bulli that they would be willing to sell to me please get in contact at vivien2009@hotmail.co.uk. I know it isnt in keeping with the ethos of El Bulli but I have very personal reasons for going to these lengths for a reservation. I would be willing to pay a significant amount of money. Thank you.

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  20. Dear Mister Buitron,

    I am slightly confused as to which day you are supposed to send in your requests to Mr Garcia this year? Is it always the 14th October? Or is a certain day in the month? And is it always best to contact by email?

    Many thanks for your help.

    Karin

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  21. This year, the day to request a reservation for el Bulli's 2010 season will be different, because the dates the restaurant is open in 2009 have shifted as well. I expect that if you go to el Bulli's web site in mid-October, they will have some instructions posted on the reservations page, as they will be receiving lots of requests about that time. My guess is that they will be taking reservations a week or two after they close for the season in December.

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  22. I was there in august 2009 - it was amazing

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  23. ‘International humanitarian aid charity Action Against Hunger have secured a meal for two people at the famous Restaurante elBulli. This prize is being put in Action Against Hunger’s exclusive Fine Wine Auction & Dinner on 10th October. The two lucky bidders will be treated to Head Chef Ferran Adrià's extensive tasting menu, which last year consisted of 33 different dishes. These dishes will be accompanied by a selection of wines to enhance the fabulous menu.

    As tickets to the Fine Wine Auction & Dinner have sold out, Action Against Hunger are inviting serious bids before 10th October, to compete with the bidders in the room. Don’t miss out on your chance to eat at the world’s best restaurant! Good luck!’

    Please email your best bid to Heidi Drummond no later than 5.00pm on Thursday 8th October.

    h.drummond@aahuk.org

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  24. We were the lucky bidders in the Action Against Hunger charity auction. We are going on Oct.8th and will write a detailed post on our blog. http://www.thecriticalcouple.com

    Thanks for your fantastic post. I have really enjoyed it.

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  25. Dear All if anyone is available in December we have a reservation for 2 on a Friday 2010 at El Bulli . Contact us for further details at jcohenonline@Safe-mail.net. I cannot attend due to work committment

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